Sale Price

Sale Price

n. The reduced or discounted PRICE of an ITEM that's ON SALE.

Second FRONT

Second FRONT

n. See EXTRA VALUE ZONE. Also 2^nd FRONT.

Shadow Box

Shadow Box

n. See Backdrop.

Shelf Out

Shelf Out

v. To remove a quantity of PRODUCT from a DISPLAY and, to the fullest extent possible, refill its regular SPOT on the SHELF: “Shelf Out the foil shipper near the front of 13.”

TIP: Shelf Out 1's & 2's. After you've filled the HOLE, yet have one or two pieces left over, don't bring them back! Instead, try to either gently JAM them into the HOLE or gracefully HIDE them nearby. The idea is to save your team time by reducing unnecessary handling. As for three extras, um, maybe. But, four or more should usually either stay on the SPECIALS CART or go into BACK-STOCK, as appropriate. Likewise, there are some single ITEMS that are so bulky, they just have to come back.

Shelving

Shelving

n. Heavy-duty individually removable and relocatable horizontal support units of various standard widths and depths, used to DISPLAY PRODUCT in the AISLES and on END-CAPS and 3-WAYS.

NOTE: Additional Shelving is stored up in the MEZZ.

Shipper

Shipper

Shipper

Shipper

n. A self-contained, free-standing CARDBOARD DISPLAY stand and its PRODUCT contents, assembled on-site and placed in an AISLE to draw attention to an ON SALE PRODUCT.

NOTE: Shippers typically get a GOOSE-NECK SIGN HOLDER inserted at their base.

Sign Holder

Sign Holders:
(L to R) Goose-Neck,
Swan-Neck, Duck-Foot

Sign Holder

n. A rectangular support frame with a slot on top for inserting the largest, DISPLAY-sized sign, and which has a foot and an optional, and in some cases adjustable, supporting column. There are three standard sizes. In order of increasing height, see DUCK-FOOT, GOOSE-NECK, SWAN-NECK.

Skyline

Skyline

n. The top or uppermost profile of a DISPLAY (typically not including SHADOWBOX, if any). —v. To STACK ITEMS on the top SHELF in the AISLE higher than usual, sometimes by using scrap CARDBOARD to create additional layers: “Don't skyline aisle 4.”

NOTE:

TIP: Top Shelf Terrace? If you're desperate to make all of a top SHELF ITEM GO, consider SKYLINING the extra by laying down a solid scrap of CARDBOARD on top of what's already there and building upwards.

CAUTION: The extra top layer must be set well back, so at least two FACE ranks underneath it can be taken out without risk of toppling PRODUCT onto anyone's head.

Piling PRODUCT on the top shelf above a first or second layer is sometimes viewed as Not A Good Thing. Thus, seek case-by-case guidance from the GROCERY MANAGER if you think you need to do this. And of course, having any PRODUCT topple on to a CUSTOMER would be A Very Bad Thing!

UPDATE: Recent policy changes do not permit the Skyline to extend above the back of the topmost shelf.

Slot

Slot

n. Starting closest to the STORE'S main entrance, a designated position in the FAST-WALL or EVZ DISPLAY: “That's up in the Fast-Wall, 3rd slot.” Compare SPOT. See FAST-WALL.

Solid

Solid

adv. Refers to a DISPLAY that is densely packed, without excess intervening spaces: “Build it solid.” Contrast DUMMY UP.

SOM

SOM

n. See SERVICE OPERATIONS MANAGER.

Special

Special

n. An ITEM that's ON SALE for a reduced PRICE. Often advertised in a multi-page insert in the local Sunday newspaper.

Spinner Rack

Spinner Rack

n. A free-standing DISPLAY which can potentially turn freely about a vertical axis, allowing the inspection of various ITEMS typically affixed to columns of clips, somewhat like a carousel of J-HOOKS or CLIP STRIPS.

Stack

Stack

n. A vertical pile of PRODUCT or CASES of PRODUCT. —v. To make such a Stack. See also AISLE STACK, STACK OFF.

TIP: Cross-Tie Tall Stacks. Taking a cue from bricklayers, you can lay in a strip of CARDBOARD as a cross-tie part of the way up between pairs of tall STACKS and they'll be a lot more stable.

TIP: Bottom Bags are a Better Base. Speaking of stable, are you stuck STACKING slippery bags, like extra-wide pasta or powdered sugar? You'll find that those from the bottom of the CASE often have more of that annoying, air-bag puffiness squeezed out of them. So, use those flatter ones to form a kind of “sandbag dike” at the FRONT of the SHELF, and toss the top layers of puffiest, slipperiest bags to the back.

Swan-Neck

Swan-Neck

n. The tallest free-standing DISPLAY sign holder, having an adjustable white column. Compare DUCK-FOOT, GOOSE-NECK. See photo at SIGN HOLDER.