Shark-Cut

Shark-Cut

v. To open a CASE or BOX by closely cutting three sides of the top using an upward diagonally-angled blade so that just the corner triangular bead of CARDBOARD joining the lid to the sides is separated or removed, and the interior of the CASE or BOX is just barely penetrated without touching any of the contents inside. So called because the tip of the BOX CUTTER BLADE is seen to move along the BOX'S upper edge just above or slightly below the surface, akin to a shark's fin cutting through water. —n. Any CUT so made. See also BASE-CUT, BOX CUTTER, H-CUT, LIFT-CUT, PEEK-CUT, STACK-CUT, TAPE-CUT, TOP-CUT, TRAY-CUT, WINDOW-CUT, X-CUT.

NOTE: A Shark-Cut is an angled variation of a regular TOP-CUT. Don't attempt one with a dull blade; it has to be new and sharp. Not the fastest (See X-CUT), but perhaps the best way to open difficult CASES that would otherwise not provide a nicely STACKABLE remnant if you followed the so-called “Easy Opening” method suggested on the packaging by the manufacturer.

Candidates? CASES of pudding and gelatin cups come to mind. Likewise some cake and brownie mixes, where the CASE is supposedly a DISPLAY unit. Yet, if you open the sides where they're glued, either the CASE falls apart, or stuff falls out the next time your CART goes over a bump. Or maybe, if you open that Zip tab on top, you have an awkward hole to deal with, and a not-so-great floppy lid.

Forget it. When you think there's going to be some leftover to go back into the BACK ROOM, cut your own lid and there's much less muss and fuss in the long run. The little bit of extra trouble can be well worth it.

Exceptions? For one, those small cases of Gerber® baby food in plastic twin-packs of plastic cups. The unglued sides fall open if you Shark-Cut the case. Problematic.

Spitfire®

Spitfire®

n. The brand name of a red-colored, heavy-duty cleaning solution supplied in labeled trigger spray bottles and larger quantity refill bottles. Also RED JUICE. Compare BLUE JUICE. See CLEAN-UP.

NOTE: Usually used by CLEANING CREW, but occasionally by STOCK CLERKS when directed to, e.g., get stubborn, dried spills off of SHELVING.

CAUTION: This stuff is so strong it takes wax off the FLOOR, so be careful!

Store Brand

Store BRAND

n. “Me too” products or product lines which the STORE commissions manufacturers to produce and then offers along side the manufacturers' and others' better-known BRANDS, but for which the STORE reaps higher profit MARGINS, e.g., by minimizing advertising costs, etc. Also PRIVATE LABEL. See also BRAND.

NOTE: Like they say about beauty, I think CUSTOMER SATISFACTION is also in the eye of the beholder. Some folks seem to think all Store Brands are inferior to their national Brand counterparts. I don't know about that, but I do know Store Brands are generally a lot less expensive! Where I work they currently include:

Store Brand	Category
CareOne®	Health & Beauty
Companion®	Pet Food and Care
Guaranteed ValueTM	Various; Bargain Items
JaVaNa®	Coffee
KaPop®	Popcorn
Nature’s Promise®	Organic Foods
Smart LivingTM	Household, Entertainment, etc.
(Store Name)®	Various; Canned Goods, Cookies, Crackers, etc.