Store Brand

Store BRAND

n. “Me too” products or product lines which the STORE commissions manufacturers to produce and then offers along side the manufacturers' and others' better-known BRANDS, but for which the STORE reaps higher profit MARGINS, e.g., by minimizing advertising costs, etc. Also PRIVATE LABEL. See also BRAND.

NOTE: Like they say about beauty, I think CUSTOMER SATISFACTION is also in the eye of the beholder. Some folks seem to think all Store Brands are inferior to their national Brand counterparts. I don't know about that, but I do know Store Brands are generally a lot less expensive! Where I work they currently include:

Store Brand	Category
CareOne®	Health & Beauty
Companion®	Pet Food and Care
Guaranteed ValueTM	Various; Bargain Items
JaVaNa®	Coffee
KaPop®	Popcorn
Nature’s Promise®	Organic Foods
Smart LivingTM	Household, Entertainment, etc.
(Store Name)®	Various; Canned Goods, Cookies, Crackers, etc.